Professional Performance Standards Of Professional Nursing...

The Standards of Professional Nursing Practice Professional Performance Standard Leadership in Nursing Practice The American Nurses Association (ANA) established The Standards of Professional Nursing Practice (2010). The Standards of Professional Nursing Practice consist of Standards of Practice and Standards of Professional Performance. The standards serve as guidelines to define the profession of nursing and define the scope of practice for professional nurses. All standards presented in The Standards of Professional Nursing Practice (2010) are essential for the nursing professional to function, legally, ethically, and professionally in the health care organization. The Professional Performance Standard of leadership by the American Nurses Association s Standards of Professional Nursing Practice (2010) states, â€Å"the nurse professional demonstrates leadership in the professional practice setting and the profession (ANA, 2010). The definition of leadership in relation to the nursing profession is defined as; â€Å"Leadership refers to the ability to guide, motivate, and inspire, and to instill vision and purpose† (Ellis Hartley, 2012, p. 427). The application of leadership in the profession of nursing involves the ability of the nurse leader to â€Å"influence the beliefs, opinions, or behaviors of others and to persuade others to follow your direction† (Ellis Hartley, 2012, p. 427). . Leadership includes, teamwork, healthy work environments, defining and displaying a clearShow MoreRelatedThe Standards Of Professional Nursing Practice860 Words   |  4 PagesNurses Association (ANA) established The Standards of Professional Nursing Practice (2010). The Standards of Professional Nursing Practice consists of Standards of Practice and Standards of Professional Performance. The standards serve as guidelines to define the profession of nursing and define the scope of practice for professional nurses. All standards presented in the The Standards of Professional Nursing Practice (2010) are essential for the nursing professional to function, legally, ethically andRead MoreIs Nursing A Profession?1153 Words   |  5 Pages Is Nursing A Profession? Prentella Wilkerson University of Alabama at Birmingham Is Nursing a Profession? A pronounced dispute still stands of whether a job of a nurse can be considered a profession or an occupation. Merriam-Webster s Medical Dictionary defines a profession as a â€Å"calling requiring specialized knowledge and often long and intensive academic preparation† (Profession, 2013). Merriam-Webster s Medical Dictionary defines an occupation as â€Å"a practice preformed with financialRead MoreProfessional Identity As A Nurse Identity1533 Words   |  7 Pages Title: Using examples relevant to your discipline, define professional identity as it relates to health and human service delivery and discuss how industry, professional and quality agencies guide the provision of the safe and effective patient or client care in your discipline. Professional identity has become a necessary concept to employees who are working in a health and human-serviced environment because it comprehends the image and perceptions of individuals that has based on the way she/Read MoreThe Attributes of a Registered Nurse807 Words   |  3 PagesQuestion 1: What attributes are important for a registered nurse to have, and why are they important? According to Mason, Isaacs and Colby (2011, p. 11), provision of care in the field of nursing requires comprehensive nursing expertise, critical thinking, sound clinical judgement and a holistic overview of health. Registered nurses need to possess a combination of key attributes when providing care, because these attributes play a significant role in enhancing positive outcomes, not only for theRead MoreThe Role Of The Nmc And The Code Of Practice919 Words   |  4 Pagesexplain the role Nursing and Midwifery Council plays in safeguarding the public and maintaining standard care within the UK. Establishing and maintaining standard rules and regulation and legislations which are there to safeguard people. In order to do that, the author will discuss how the MNC seeks to safeguarding the patients specifically restricting discussing on mental health by regulating mental health nursing. Key terminologies such as regulation and Mental Health Nursing, confidentiality,Read MorePrinciples of Professional Practice Essay1690 Words   |  7 PagesPrinciples of Professional Practice NMC Report Introduction For this report I have been asked to compare and contrast the principles of regulations of two care professions. I have decided to choose Nursing and Social Work because I am currently training to be a nurse and I would like to see the difference between Nursing and Social Work education, training and codes of conduct as this is a field I don’t know much about. NMC- Nursing Midwifery Council Follows- The Code: Standards of conductRead MoreNursing Is An Ever Changing Field1238 Words   |  5 Pagesis no doubt that nursing is an ever changing field. Although nursing always has been about caring for others, at the present time, this field is more sophisticated and respected than in the past. Currently, there are standards of nursing practice and professional performance developed by the American Nurses Association (ANA) for American nurses to follow. However, there is some controversy about whether nursing is a profession or not. Also, in order to learn these standards as well as other normsRead MoreProfessional Identity And The Healthcare Industry1540 Words   |  7 Pagesand operate efficiently with others as part of a team is developed. These various aspects form the concept of professional identity, a developmental process that evolves throughout a nurse’s career and is defined ‘as an individual’s professional self-concept based on attributes, beliefs, values, motives, and experiences’ (Ibarra, 1999; Schein, 1978). While a large aspect of professional identity stems from and individual’s personal beliefs and experiences, an important part is the guidelines andRead MoreHow Nurses Are Regulated By The Missouri Nursing Practice Act850 Words   |  4 PagesHow Nurses Are Regulated by the Missouri Nursing Practice Act The Missouri Nursing Practice Act governs the requirements for obtaining and it also empowers the Missouri State Board of Nursing with the ability to take disciplinary action against a nurse’s license. The Missouri State Board of Nursing can issue, deny, or reinstate a license. The board can also take disciplinary action against a license and â€Å"impose any of the following disciplines singularly or in combination: censure, probation, suspensionRead MoreBecoming a Nurse or Midwife Essay1050 Words   |  5 Pagespatience and dedication. Being autonomous in nursing is very important while making decisions and practice and which can be obtained by continual education. According to Potter and Perry (eds 2009), Accountability refers to responsibility of the nurse professionally and legally for the provided care. Trusted professional relationship is strongly built by effective communication. Communication with patient, family and multidisciplinary is essential for quality nurs ing care to the client. Collaboration with

International Football Aussie Rules

Question: Discuss about theInternational Football for Aussie Rules. Answer: Introduction: Australian Rules Football, also otherwise popularly known as the Aussie Rules or AFL, is a very popular physical contact sport played in Australia. Although the sport activity has achieved enormous fame and recognition in Australia, it is yet unknown to a major part of the world. Further, the sport activity is not being able to receive more than lukewarm response from the other parts of the world. While the sport has succeeded in occupying a significant position in the field of sport, as far as countries such as Britain or New Zealand is considered, the AFL is still unknown to countries excelling in football sports, such as Argentina and Brazil. Hence, it is necessary, and it can prove to be beneficial as well, to introduce and market the sport in a foreign country, so that its sportsmen can actively engage in a new sport activity (Getz et al., 2015). Discussion: Marketability and Exportability of AFL via Internet The existence of a sport activity named AFL is absolutely unknown to a majority of people, and hence before introducing the sport activity to the other parts of the world, it is necessary to exploit the internet marketing opportunities fully. The social media platforms form an effective communication tool, and hence before introducing a sport event, updating the viewers about the history and rules of the sport, can help in arousing interest among the potential consumers (Taks et al., 2014). The AFL is a new sport activity for most of the sport lovers, and hence it will be easily attracting the fans, by employing effective interaction with the fans. It is needless stating that on-line membership drives, and guest book registration can easily help in creating an online fan database. Further, while expanding the sport in a foreign country, it is quite expected that the foreign residents will have the least knowledge about the rules or the players involved (Kristiansen et al., 2015). How ever, with the social media platforms such as Facebook, Twitter or Instagram, it is easier to inform and keep the football lovers updated about the newly introduced activity. Publishing online fan newsletters, initiating contests for the sport followers, or giving out free merchandise such as sports apparel or jerseys, can create a true craze for the upcoming sport event in Brazil. Further, even apart from the social media platforms, creating sport apps and fun games related to the AFL can also create such interest and enthusiasm among the sport followers (Barnes Ballou, 2014). Selected Country and Justification for Selection of the Same It is important to note that Brazil holds maximum number of football tournaments, and in fact the country has recorded the greatest number of victories as far as the sport activity is concerned. Hence, the country that should be selected for hosting AFL is Brazil. It is needless to state that the country has always been known for offering exciting spectacle as far as the football tournaments are concerned (Preuss, 2015). The government of Brazil is already investing billions of dollars for upgrading the infrastructure of the country, and hence as a result larger number of football stadiums are expected to be renewed, which can easily add the elements of glitz and glamour, to the AFL sport event, once it is introduced in Brazil . The Brazilian government, currently is planning to boost its sport tourism sector, and consequently is inviting various foreign investors for investing and staging new and grand sport events. Hence, the marketing potentiality of promoting a new sport event in Brazil is remarkably high. As far as its BRIC competitors of Brazil is concerned, Brazil is relatively more westernized that any of the other countries, and hence this is the reason why there has been an unprecedented growth in the revenue derived from the Brazilian football tournaments (Gursoy et al., 2015). It is to be noted that nowadays a large number of sport event tournaments are being hosted by Brazil, and thus as a result of the increasing number of advertising and marketing agencies that has set up joint venture in Brazil, the level of professional expertise of the workers working in the sport agencies has remarkably increased as well. It is also required to be noted that the sponsorship and the commercial culture of the sport industry of Brazil has remarkably increased over the years. The country has been hosting a variety of important sport events, such as the FIFA World Cup or the Olympic Summer Games that has been largely helpful in improving the marketing expertise of the country. Further, it should be noted that Brazil has a huge number of skillful and highly professional football players, who are usually underpaid in Brazil. Hence, paying an enormous amount of money to the Brazilian football players for participating in the AFL event can be a highly beneficial idea. The AF L is a recent, emerging sport event that is yet to be introduced to the world, and hence hiring the Brazilian footballers while hosting the event at Brazil will be beneficial in creating greater thrill and craze among the sport fans and followers (Mielli Mantovani, 2014). Competitive Strategies to be Adopted for Introducing AFL in Brazil There is no gain stating the fact that AFL is an emerging sport event that a very few people are aware of, and thus it is highly important to ensure that the most effective competitive strategy is being adopted for promoting the same ,in Brazil. In the field of sports, effective promotion and interesting advertisements have emerged to be the fundamental tools for generating revenue. First of all, a new promotional campaign has to be started, whereby at least three to four commercials must be broadcasted on television, and social media tools, such as Instagram and YouTube, explaining in an entertaining way the football event, and the sportspersons associated with it (Supovitz, 2013). It is also important to introduce the game and the rules of the game in an engaging way, and setting up the teams website or creating a page on Facebook, can at least acquaint the people all over the world, about the existence of a sport event that can be as amusing as any other sport activity. Posting th e videos of the game being played, or of the players practicing the same can create an immediate inquisitiveness among the public about the game . Arranging sport related contests and online quiz games can also help in engaging the football followers. The winners of the contests, exhibiting maximum knowledge about the football sport, can be rewarded with sports apparel, or free sport event tickets, that can help in engaging the players. As far as the promotional strategy is concerned, involving and engaging local media can be very useful. The journalists and the editors of various Brazilian newspapers and popular magazines, are looking out for new stories, and hence building rapport with the Brazilian journalists (Mullin et al., 2014). The penetration price should usually be low, and since the AFL is a recently introduced sport event, the price charged should not be very high. In order to grab the attention of large number of consumers, it is discreet to offer tickets at low cost to the sport followers. Once sufficient enthusiasm is created among the masses, it would be easier to move from the penetration pricing approach to the premium pricing approach (Desbordes, 2012) . Once the sport event gains sufficient recognition and publicity in Brazil, and worldwide, the price can be increased, considering the competitive advantage the sport event would be going to enjoy. The promotional expenditure of the sport event is going to be high, depending on the kind of promotional campaign chosen. For example, for social media advertising, the expenditure will be relatively low. However, for the newspaper advertisements or for launching PR events, a huge amount o expenditure will be incurred (Abeza et al., 2013). The place of promotion is also a matter of great significance. As it is already being discussed, Brazil has been chosen for hosting the AFL, simply because of the fact that the nation is being able to draw a huge number of visitors, being itself popular among the masses, as a result of its popularity for hosting famous sport events. There is innumerable football stadiums located in Brazil, and hence selecting the right one is highly important. Stadiums such as Marcana stadiums are very popular, and yet these stadiums are also very cost-intensive. Hence, introducing a new game, in a highly expensive stadium would be an indiscreet idea. Thus, hosting the sport event in SC Internacional, would be profitable. Though the stadium is a popular one, it is not very expensive, and hence arranging various sport events in the stadium would be profitable. Further, the surrounding area of the stadium would be decorated with placards and banners announcing the important dates of the event. Further, the sport event would also be promoted by arranging various promotional events in the sport clubs of Brazil, that would be offering opportunities to the youths for participating in the games hosted for the purpose of entertainment. This would be helpful in increasing the awareness among the public about the event. Street marketing of sports, whereby placards and billboards on the streets would be hung around different showrooms, would also be adopted (Pedersen Thibault, 2014). Conclusion: The effective promotion of sport events in Brazil is important, as it will play a vital role in making or marring the future of the sport event. As a new sport activity, AFL has a great potentiality in Brazil, and hence the proper marketing of the team and suitable sponsorship of sport teams and events is important. Reference List: Abeza, G., OReilly, N., Reid, I. (2013). Relationship marketing and social media in sport.International Journal of Sport Communication,6(2), 120-142. Barnes, J. C., Ballou, D. (2014). Case Study: Using a Sport Event within Coordinated Destination Marketing: A Case History of the New Mexico Bowl.The Journal of SPORT,3(1), 5. Desbordes, M. (2012).Marketing and football. Routledge. Getz, D., MacDonald, D., Parent, M. (2015). The sport event owners perspective.Routledge handbook of sports event management, 136-262. Gursoy, D., Sharma, B., Netto, A. P., Riberio, M. A., Yolal, M., Lee, T. (2015). 2014 FIFA World Cup in Brazil: local residents' perceptions of impacts, emotions, attachment, and their support for the event. InThe 5th Advances in Hospitality Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015.(pp. 209-215). Washington State University. Kristiansen, E., Skirstad, B., Parent, M. M., Waddington, I. (2015). We can do it: Community, resistance, social solidarity, and long-term volunteering at a sport event.Sport Management Review,18(2), 256-267. Mielli, J. D. S., Mantovani, D. M. N. (2014). World Cup 2014 in Brazil: a study of attitudes and spectator's involvement with the event. InPODIUM: Sport, Leisure and Tourism Review(Vol. 3, No. 3, pp. 1-11). Universidade Nove de Julho. Mullin, B. J., Hardy, S., Sutton, W. (2014).Sport Marketing 4th Edition. Human Kinetics. Pedersen, P. M., Thibault, L. (Eds.). (2014).Contemporary Sport Management, 5E. Human Kinetics. Preuss, H. (2015). A Theory of Mega Sport Event Legacies1.Routledge Handbook of Theory in Sport Management. Supovitz, F. (2013).The sports event management and marketing playbook. Wiley Global Education. Taks, M., Green, B. C., Misener, L., Chalip, L. (2014). Evaluating sport development outcomes: the case of a medium-sized international sport event.European sport management quarterly,14(3), 213-237.

What You Need to Know About Essay Topics on Evolution and Why

What You Need to Know About Essay Topics on Evolution and Why There is an assortment of advantages of eyewear such as when you're driving it provide a particular degree of protection from various irritants, it will help to express your special personality, it will help to expand peripheral vision and additionally, it helps in save time, money and that additional hassle every morning. In addition, it's a commonly established view on the evolution of life. Over a long duration of time, genetic drift has the capability to gradually alter the genetic qualities of a population. Subsequently parental resources also called proximal systems play a substantial part in the everyday life of a developing infant. The 30-Second Trick for Essay Topics on Evolution In order for natural selection to operate properly, two biological requirements have to be encountered. Rap records can be a tool that may be utilized in education today. The order has two suborders. Requirements to getting Ref erral In the usa, a written order is needed for a patient to find a health care provider. Inside this document, you will discover details about the features of the Baccalaureate Generalist nurse. There are quite a lot of services which write custom essay based on the requirements specified. Purpose isn't identifiable. The list and frequently received. Unlike most devices, the computer is just one of the few inventions that doesn't have one specific inventor. The mouse, among the most fundamental elements of modern computers, was made in 1964 by Douglass Engelbart. Throughout the progression of the computer, lots of people have added their creations to the list needed to create a computer work. Use active voice as opposed to passive voice. The Good, the Bad and Essay Topics on Evolution An individual may have the psychological advantages of religion because it acts as a cohesive family. What are the variety of ways to accomplish a purpose of sustainable fashion. Individuals may also see the rationality of religion in a financial perspective. It's important if structuring your arguments to produce this distinction early and often. If you really need to be one, then you're going to need to remember one foundational belief. By exploring the definition of the term theory, it is necessary to stress the concept a theory in science isn't the exact same as its quotidian meaning. In some instances, homosexuality was accepted as a pure phenomenon. Such a discussion is fruitless because it's not a discussion in the slightest. Topics may differ from year to year. Whether you're getting ready for the essay part of the AP exam or only a test on the next chapter of your textbook, you must understand how to compose European history essays. Some candidates have a propensity to drift away from the subject in hand after they've introduced the subject fairly well. This short article is all about my experience. Sometimes people discover that they have all the ideas they wish to express in a human evolution essay and the logic to compose a fantastic evolution essay but just don't have the language abilities. Often college students get into a great deal of stress to get the ideal topic for the essay. No matter how much you'll be taking that day, there are a few ways that can help you get through the essay with a very low quantity of stress. As a consequence, a number of the parent genes won't be replicated and passed on to its offspring. The code is nearly universal and arose prior to the hottest common ancestor of all present life. When it is small, its gene pool might not be accurately represented within the next generation due to sampling error. An important quality of the canonical genetic code is the fact that it seems to be arranged in order to minimize the effect of mutations and errors in translation. The level of its similarity changes based on how long ago species deviated from the typical ancestor. Additionally, limitations like famine, disease, or war, play an important part in deciding the population development. Many animals and plants include a complete set of paired chromosomes. Actually, the matter of species delimitation was confused by an issue involving the idea of species itself. A Secret Weapon for Essay Topics on Evolution Gene flow is an array of evolution. The Creation vs. Evolution issue covers a wide variety of areas, and it's too broad to be managed adequately in just 1 paper. Watching the evolution unfold helps you start to understand the practice. Edition of the outset of evolution. Also, utilize all the scratch paper you want. To start with, it's a scientific theory. There are several different evolution theories but the major idea is that spices change over time. Theory of unique populations with time.

The Topic For Writing Any Paper

The Topic For Writing Any PaperIf you are thinking about writing a paper or essay, you need to know the topic for writing any paper. First of all, when you are choosing a topic for writing any paper, you must keep in mind that the paper that you are going to write is not for anyone but yourself. The purpose of the paper is to help you decide what type of degree or career you would like to pursue, and the thoughts and ideas you may have for making that decision.First of all, you must be aware that whatever topic you choose should be one that is unique. It will help you to be more creative if you have some original ideas to tell your story, and your papers will speak a lot better if you have some new points of view to add to the information you provide. For this reason, you will want to be careful when choosing the topic for writing any paper.Another reason why you should choose a topic for writing any paper that is unique is because you are going to be sharing your thoughts and ideas about a student's life, your way of learning, or something else related to education. Remember, what you are writing about is your story, and you are sharing it with others. You need to be sure that your thoughts and ideas are going to be something that is going to add to the quality of your writing.Also, if you are planning on sharing the details of a particular topic with others, it is important that you make sure that you are not writing a dissertation. A dissertation is an extremely long form paper that you are required to write for a specific grade or degree. Your topic for writing any paper should be something that is related to the topic you are teaching or doing research on.As stated earlier, what you are writing about should be something that is interesting to you, and the topic for writing any paper should be something that isnot going to bore the reader or make them feel that they do not know anything. In fact, most people really enjoy reading a good story, and some also enjoy writing. So, if you are going to be writing a paper, remember that the first thing that you should do is sit down and brainstorm your ideas.After you have brainstormed your ideas, you can write down what kind of topics you would like to write. Then, after you have written the title for your paper, you can put the ideas you have into words. You may also want to write down how you want your paper to end, and even what you want the effect to be.Remember, when writing a topic for writing any paper, you will want to try to keep it as brief as possible. Keep in mind that many students will need to read the paper and answer questions about it, so be sure that you have enough time to get through all of the points you have written down. And, by making sure that your topic is short, you will be able to learn much faster.Writing a topic for writing any paper does not have to be difficult. Remember, if you are not sure about the topic you are writing, you can always go back and rewrite th e topic a few times until you get it right. After all, you will be the one who is going to read the paper and ask your class members' questions about it, so you need to know exactly what your audience is looking for in your paper.

What Do You Write About in a College Application Essay?

What Do You Write About in a College Application Essay?When you are applying to colleges, one of the things that you need to do is what do you write about in a college application essay. For those of you who do not know what an essay is or what the question is, it is a short written statement or paragraph which will be placed in the college essay section of your college application. There are a number of ways in which you can write a good college essay. However, in my opinion, a certain method and style are required for every college essay.Firstly, the style is one of the most important parts of a college essay. The first paragraph should be properly structured, organized and written with proper grammar. You need to structure the body of the essay and ensure that the style matches with the style of the first paragraph. No two college essays are exactly alike and you need to be careful in your choice of words, form and style when writing them.Your college application essay needs to be concise and to the point. Avoid using long sentences and avoid using complex vocabulary. It is all too easy to make a mistake and end up sounding pretentious when writing an essay on a college application. In order to avoid that you should make a list of points which need to be made clear and to the point. Remember that no matter how much information you give the college, it is the style and the tone of the writing, which will be important in determining your college's acceptance or rejection of your application.In some instances, there are certain college essay format which are better than others. In my opinion, a good college essay must include a section on personal background and a more personal style.In this section, you should list down your achievements and your personal background. Most of the times, students state their specific dreams and aspirations in this section. Apart from this, you can include personal experiences that you have had in life such as your own job, your love life, your school days, etc. A personal section in a college application is essential for this type of essay.Finally, in order to make your college application essay unique, you can try to combine many different styles in the first paragraph. You can also include anecdotes, quotations and personal experience in this section. To give more emphasis on your personal background, you can also include a personal story or analysis of the term.The above tips will help you formulate a good college application essay and will allow you to get noticed by the admissions officers of the colleges in which you are applying. Good luck in writing a good college essay.

Sample Supply and Demand Essay on How It Affects a Business

Sample Supply and Demand Essay on How It Affects a BusinessA sample supply and demand essay on how it affects a business can either be really easy or really hard. It all depends on what you have written and who you are writing it for. An example essay to help you get your ideas out on paper would be something like this:Before I start, I need to tell you that I have had my own business for several years. At this point, I am not really sure how it works or why it is working the way it is. I am a salesperson, but I will be honest, the product I sell has really made my life a lot easier. It has helped me save money and in turn, helped me buy even more stuff with the money that I have saved.As a result of this, I sell many different products on my own. However, I am at a loss of how to describe my products and how it affects a business. It is also important to note that many of these products are very difficult to sell because they require knowledge of how people think and feel.I guess I need to explain how this affects a business. The salespeople are often the ones that handle these products. They understand people on a first name basis. Since they get to know so many people, they know what drives people's emotions.I'm not sure if it matters much, but basically, people's emotions drive what they want to do. They want to make sure they get to the top, and that only makes them go a little bit overboard. For example, many people want to buy things they really don't need, but don't care about the quality of the item that they buy.Now, I'm not saying that everyone in the business needs to understand this, but it is one of the most important parts of understanding what it affects a business. If the salespeople don't understand this, then the product they sell will often be over priced, underrated, or not valuable at all.There are also some businesses that I know are overpriced. Instead of paying for value, they are buying products that don't serve a purpose. In fact, the y might cost them even more money than what they paid for them. Sometimes, I have to call the guy up and remind him of what he was paying for.So what are some of the other things I learned when writing a sample supply and demand essay on how it affects a business? I learned that it is important to remember the average customer. I also learned that it is important to know the average business.

International marketing strategies

Table of Contents Introduction Starbucks background information Theoretical framework Analysis-application of theory to evidence Conclusion Recommendations References Introduction International marketing strategy is the act of identifying the needs of customers in foreign countries, and supplying them with the required goods or services. This may also entail consideration of the right place, at an affordable price that is favorable to the customers. International marketing strategy involves communicating and handling customer relationships. This is to ensure the business remain beneficial to customers as well as the stakeholder (Khanh, 2009).Advertising We will write a custom term paper sample on International marketing strategies specifically for you for only $16.05 $11/page Learn More To some extent, some multinational corporations are lucky to use the same strategy in domestic and international marketing. For instance, a company such as pen manufa cturing organization has a slogan that can be globally applied â€Å"finest writing in the world† (Isobel Lowe, 2008). It has always been a beneficial aspect of any organization in understanding the importance of international marketing concepts. Most international companies offer goods and services targeting global audience. Starbucks background information This discussion below will focus on Starbucks International Corporation and its international marketing strategies that have made it succeed globally. Starbucks is the largest coffee house corporation globally, based in Seattle Washington. The company has ventured in more than 55 countries with most of its stores in United States, Canada and United Kingdom (Onkvisit Shaw, 2008). The company has a history of expanding rapidly through the sale of its main products such as beverages, pastries, whole coffee beans, and merchandise. Most of the company’s products are sold seasonally, while some are made specifically fo r a certain locality. In addition, to breakfast component that star bucks sells, the company has an entertainment division and listen music brand. Marketing books, music and the film are also part of their products in the market. The most intriguing part of Starbucks marketing expansion is that it started as a single small store in 1971. The company has expanded and attained a level of 21st century coffee giant. This change of size is managed through marketing strategies. The company has put some measure to ensure that, its growth and development does not affect its culture, as well as its leadership goals. Through the application of marketing strategies globally, star bucks has also encountered several challenges, some of which it developed some solutions. Just like any other company, the marketing of star bucks in the international market has not been so easy, but it managed to withstand several challenges. The key issues that have been focused on by star bucks include the urge to expand its profitability in Japan, managing the markets threats, maximizing in advertising as well as in research and development (Svend, 2007).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has also made extra efforts in enhancing its corporate strategy to ensure its global marketing has run smoothly. Just like any other corporation, the main objective of star buck is to increase its profitability. The company has adopted various strategies to ensure it maintains a competitive edge. Theoretical framework International marketing strategy entails several processes, which any multinational company has to follow. It is evident that some companies have tried to adopt international marketing, but they fail. Some of the major concepts of international marketing strategy are market assessment, and the consideration of the four ps of marketing (Kurtz, 2009). The four ps are the product, price, place, and promotion aspect. The market assessment concept is the new factor and entails many other factors when a company is adopting an international marketing strategy. The first part of marketing assessment involves background identification of the customers’ requirements in the readily available market. This is the point where a company would be required to list all the countries, where its products or services can best serve. A whole country cannot be a target, so groups that can best utilize the goods or service are identified. The second part of market assessment is to cut down the list prepared in the first part, depending on the finances and economic factors of various markets segments. The principal financial factors that may need to be put in place are the prevailing interest rates, inflation rates, and other monetary policies within a given country (Pride, 2010). Economic factors include the magnitude, intensity, and growth potential of a certain market segment. This analysis would help an organization to eliminate unfavorable countries from the original list. The third step involves the company in question to determine the legal and political forces of the left countries in the list. This is crucial, as it is advantageous to ensure that the laws of a certain country would protect the business rights. It would be a significant mistake for any company to plan to venture in a politically unstable nation like Iran. The fourth step is in considering the socio-cultural forces of the potential country. The moral and cultural values of the country would profoundly affect the progress and operation of the business (Ferrell, 2010). It would be advisable to determine what is allowed and what is not. For instance, some religious beliefs do not allow the consumption of caffeine, which is a vital component in coffee and tea. In a country where, such religion is dominant, there would be no need of extending the coffee business there.Adver tising We will write a custom term paper sample on International marketing strategies specifically for you for only $16.05 $11/page Learn More At this level of market assessment, the company would be left with a choice of two or more countries to venture. It would be appropriate stage to consider the competitive factors in the remaining countries. This decision depends on the policies of the organization; some would prefer where there is less competition, while some may prefer where there is stiff competition (Lussier, 2008). For instance, where there are so many companies of selling breakfast components, it is evident that there are potential customers for the products. This would lead to another company to extend its products there. The final step of market assessment is doing the practical evaluation of the chosen countries through a field trip. The result of such trip gives the final solution concerning the most appropriate goods or services to be o ffered in the found market. The product strategies are at times different, depending on the product or the intended target group. There are products that may not require any form of modifications, while some must be modified to meet the requirements of the customers. For instance, a company manufacturing pens does not require any modifications. However, some products must be modified depending on the culture and local laws of the country. For instance, the companies that manufacture chewing gums usually pack them in 10 to 20 pieces for their United States customers, who have high purchasing power (Thomson Fuller, 2010). However, in countries with weak purchasing powers the pieces packed goes up to five, to match the requirements of the customers. The promotion strategy, as well takes a different move, depending on a country. Most of multinational enterprises make use of advertisement, when promoting their products in other countries. There are several options of promotion, which a company may adopt depending on the products or services. For instance, similar products may take similar promotion slogan, or similar products with different promotion slogans. A company may decide to use the same promotion slogan for different products, or else, different products with different selling slogans. The pricing strategy also depends on several factors such as government laws, and legal forces. Most of the countries have put a maximum and minimum prices on the commodities sold there. Place strategy depends on the customers. Multinational enterprises should always place their products at the most convenience position for their customers (Daily news, 2008). The use of distribution channels should assist the customers to obtain the product or a service at an affordable price. The used distribution channel has an effect on the price of the product, and this should also be considered, depending on the affordability of the customers.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analysis-application of theory to evidence The marketing strategy of star bucks has motivated most of the companies towards their success. Its history and rapid expansion have made this company act as a role model for other multinational enterprises. From its single store in 1970s, the company has grown to a great empire in United States and other foreign countries. Globally, star bucks have acted as a motivation for many businesses of all sizes, because it started as a small business (Dawson, 2002). Several business schools have studied the unique marketing strategy of star bucks, in their efforts of determining how such strategies work out. The international marketing strategy is referred to as unique, as the company makes use of unconventional strategies. Starbucks does not promote its products in billboards, spaces or a newspaper. Most of the large and famous companies make use of such methods to promote their products. According to the market research that Starbucks conducted, it made a decision of using unconventional methods to promote its products domestically, and internationally. Most of the leading promotion strategies that Starbucks used included, â€Å"perfect cup of coffee† this is one of its strategies of promoting the company’s coffee (Kembell, 2002). This slogan emphasizes on the quality of the product. Despite the high prices of its coffee, the company has tried to provide customers with a satisfying product. Starbucks coffee is a rich product with delicious flavor and aroma. Another strategy is â€Å"third place†, from the beginning; the marketing strategy of star bucks has focused on creating an extra place for customers between home and work. This strategy attracted most customers, due to its relaxing and unique experience. The concept of the third place is strongly attached to this company, and customers seem to appreciate. Starbucks have also invested considerably on ensuring customer satisfaction. It is evident that , from the store entrance to the last drop of their coffee, customers are made to feel the goodness of enjoying Starbucks products. The company has also come up with a community around its brand. This is created through their website, where customers are given an opportunity to air their experiences with star bucks (Kembell, 2002). The company, in turn, participate in customers views, to ensure they feel catered for by the company. By smart partnership, star bucks have managed to venture into various countries, and thrive well in business. This strategy has enabled the company to increase its sales in most of its stores. This was a clear demonstration that even successful businesses need assistance for them to achieve their set goals. This strategy started in 1993, when Starbuck collaborated with Barnes and Noble bookstore in America. The main theme of this partnership was to ensure the availability of its products to bookstore customers. In 1995, Starbucks collaborated with Canadia n Bookstore Company with the same purpose of products expansion. Moreover, in 1996, the company still collaborated with Pepsi-cola Company, with the aim of initiating a business called North American coffee partnership (Kembell, 2002). Among many more, the company has also collaborated with Hyatt Hotels Corp, to ensure its customers receive the best product at the right place. Through partnership strategy, Starbucks was able to achieve its goals, venture into new markets, and increase its financial base. Companies working together and sharing financial risks may achieve targets easily. The products and services of Starbucks have been always modified through creative and innovative ideas, to meet the requirements of the customers. For instance, the company introduced various flavors to its coffee, and new foods on its menu. Moreover, Starbucks was among the first companies to enable Internet services in its stores (Onkvisit Shaw, 2008). Brand marketing is another crucial strategy th at Starbucks uses. This entails, word of mouth promotion and letting outstanding features of its products and services speak for themselves. The current success of the company has been enhanced by its unique marketing strategies. The use of diversified revenue stream is another international marketing strategy that Starbucks has adopted. The company understands the risks of putting all eggs in one basket. According to Data Monitor, in 2003 the sales of Starbuck comprised of 75% beverages, 13% food products, 6% coffee beans, and 6% were made of coffee making tools (Kembell, 2002). The company is still in the plan of searching for extra chances in distribution channels for its products. In 2005, the distribution outlets in star bucks increased from 20000 to 31200. These outlets were selling their products such as Wal-Mart, Target, and several grocery stores (Nugroho, 2006). The increase of outlets was approximately 50% increment, which expanded their capability to serve as many custom ers as possible (Onkvisit Shaw, 2008). The introduction of new retail stores, and the increased cash flow from the existing stores led to increased company profitability. The introduction of new outlets was associated with the introduction of new products. In 2005 when the company increased its outlets, the net revenue was $6, 369,300 that was an increment from $5,294,247, which was the net revenue for 2004(Nugroho, 2006). The history of star bucks gives an evidence of diverse channels of distribution for its products. The company has a unique strategy of reaching and serving customers in their working places, when travelling, and even when dining. This has been made possible through the incorporation of competent third parties, which understands better value and quality commitment of star bucks. For instance, through the assistance of food service companies, star bucks managed to distribute whole bean and ground coffees to offices, restaurants, and even in health care facilities. For instance, according to the company financial reports, it was evident that, in 2001, the company had more than 5500 food service accounts, which managed to contribute more than 30% of the total revenues of the company in the same year (Nugroho, 2006). This was a clear show of how the third party companies are assisting the company to reach out to its customers. The company has made extra efforts in ensuring its products reach the intended customers at the right place and condition. Star bucks have ventured in more than fifty countries with so many outlets. The company has even introduced online selling of its products, whereby the customers can purchase the products anywhere, and anytime. This has created much convenience for those customers, who are always busy (Kembell, 2002). They also have a tendency of reaching the customers by concentrating their outlets at one point. Star buck is known to promote its product both nationally and internationally levels. They have used variou s media services to reach the customers through placing adverts for their quality products. Severally, they hold promotion for their products, where people are given chances to taste their coffee, as an effort of building brand loyalty to the customers. In 2010, when Starbucks were celebrating its 40th anniversary, the key theme was to facilitate the development of their brand image. The company introduced new images for coffee cups, cups holders, as well as for the shopping bags (Grant, 2010). During this period, the company also introduced a new coffee blend to the public, which they named Tribute. All these new modifications to their products were for ensuring the constant development of their brand image. The new identity was marked by a bright green color that showed vibrancy of the products. The company wanted to portray the act of evolution for their products. The main theme was to re-energize their customers, both existing and new ones. Any change to the brand image of the c ompany should be carefully handled, as it may end up confusing the customers. The understanding and acceptance of customers are particularly crucial factor that need to be considered first (Grant, 2010). The change may also act as a limitation of widening the product line, as they may end up losing the new customers, who may not be so familiar with the company. Conclusion The management of star bucks has tried to ensure the achievement of the most crucial aspects of the company. The company was in dire need of expanding its profitability in Japan. This was to be achieved through increasing its outlets up to 1000 in 2007. The company managed to achieve this number, and eventually its profitability started increasing (Zatorska, 2009). Another crucial issue was to manage its threats in the market. The company has been facing stiff competition from big companies such as Folgers, Kellogg, general mills, and post. The unique strategies of international marketing for Starbucks have enabled it to compete effectively. Starbucks has always looked forward to maximizing its advertisement coverage, to reach as many customers as possible (Onkvisit Shaw, 2008). This has been made possible through the establishment of online interaction of the company with its customers. Through online advertisement, the company can reach wider market coverage. Although it has also participated in thorough research and development programs, there is also much to be discovered about the local customers’ tastes and preferences. Understanding customers more, would mean better services, hence increment of customer base and profitability. Recommendations Currently, people globally are becoming health conscious; hence, the Starbucks Corporation should introduce organic food products and health drinks. Most of the products currently are focusing on the healthy of their customers. Through the provision of such items, the company can improve its image, as well as increased customer base. On th eir catering department, the company can also offer office or home delivery at some incidences (Knorrl, 2009). Through this service, star buck would end up attracting more customers such as big companies, who can rely on coffee delivery to their offices. The service has a higher possibility of resulting to long-term contracts, between star bucks and potential clients. Although Starbucks have expanded in foreign countries, the company has not exploited all the available opportunities. The company has portrayed a trend of depending extremely on its domestic stores success. As it ventures into other countries, the company should conduct thorough market assessment. Recently the company was forced to terminate its services in three outlets, in Singapore. A thorough analysis especially on social and cultural aspects of the country is very crucial. Despite that, the company has developed a community with its brand; it should also improve its corporate image. Another opportunity, through wh ich Starbucks can increase its sales, is by increasing bottled drinks. Most of its bottled drinks are sold in supermarkets and in special stores, which requires to be expanded. Several suggested products are considered as favorite by the customers such as seasonal drinks and iced tea, and can increase its sales. The expansion of bottled drinks in most of its stores globally would also improve the customers’ awareness of the product. It has also been suggested that, if Starbucks could extend its services matching culture preferences, this would increase its customer base globally (Onkvisit Shaw, 2008). For instance, it is well known that Chinese are more interested in tea than coffee, and so the market for tea would do well in china. More market research concerning the local tastes and preferences should be done, to ensure the customers’ satisfactions are well met. Research on local culture internationally should be done to ensure wide market coverage. References Daily news, 2008, Starbucks takes coffee break. Daily News. Web. Dawson, C., 2002, Losses climb as starbucks Japans growth grinds  Down. International Asian business. Web. Ferrell, C., 2010, Marketing Express. Minnesota: Cengage Learning. Grant, R., 2010, Contemporary strategy analysis. New York: Wiley-Blackwell. Isobel, D., Lowe, R., 2008, International marketing strategy: analysis, development  and implementation. New York: Cenage Learning. Kembell, B., 2002, Catching the Starbucks fear. Business Marketing. Web. Khanh, P., 2009, Marketing strategy of Starbucks coffee. New York: GRIN Verlag. Knorrl, L., 2009, International commerce. Michigan: Cengage Learning. Kurtz, D., 2009, Contemporary Marketing. Michigan: Cengage Learning. Lussier, R., 2008, Management Fundamentals: concepts, Applications, skill  development. New York: Cengage Learning. Nugroho, D., 2006, Starbucks strategy. Starbucks global quest. Web. Onkvisit, S., Shaw, J., 2008, International marketing: strategy and the ory. New York: Taylor Francis. Pride, W., 2010, Foundations of Marketing. Michigan: Cengage Learning. Svend, H., 2007, Global marketing: a decision-oriented approach. New York: Financial Times Prentice Hall. Thomson, N., Fuller, C., 2010, Basic strategy in context: European Text and cases.  New York: John Wiley and Sons. Zatorska, M., 2009, Strategy of starbucks in Japan. International Marketing. Web. This term paper on International marketing strategies was written and submitted by user Lexie Pate to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.